We have your floors and walls protected!

 Lots of hoses and cords are an unfortunate and sometimes messy reality when it comes to getting your carpet cleaned. 

Rest assured that our conscientious technicians at Connoisseur will do everything they can to protect your hard floors and walls from scratches, moisture, cleaning agents and shoes..

 Along with our caring attitude, we bring a multitude of tarps, runners, corner guards to each and every job.





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Commercial Carpet and Maintenance Guide from Mohawk






I wanted to share this guide for our commercial clients. Lots of great advice for cleaning frequencies, methods, interim care, spotting help and more


















Click on guide to open






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Chinese Laminate Flooring Exceeding National Formaldehyde Levels

It appears that the laminate flooring this chain is selling emits a high level of formaldehyde, a known cancer causing chemical. The materials coming from Chinese manufacturing plants can be labeled as CARB compliant when they actually aren’t. 60 Minutes did a story on this and it’s the kind of thing people should be made aware of.  wood-in-truck



Lumber Liquidators is the largest and fastest-growing retailer of hardwood flooring in North America, with over 360 stores in 46 states and revenues of more than a billion dollars a year. But hardwood isn’t the only product they sell. More than 100 million square feet of the company’s cheaper laminate flooring is installed in American homes every year. Lumber Liquidators is a U.S. company, but much of its laminate flooring is made in China, and as we discovered during our investigation, may fail to meet health and safety standards, because it contains high levels of formaldehyde, a known cancer causing chemical. Lumber Liquidators insists its Chinese-made laminate flooring is safe, but it doesn’t appear that way based on what we learned from our own reporting and from the work of people like Denny Larson.



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A group of us Carpet Cleaners pay back our biggest fans…

As some of you know I put on educational event for fellow carpet cleaners around the country. Last September we had a gathering in Las Vegas where I solicited a lot of great prizes from manufacturers and suppliers and sold tickets to benefit a local pet rescue..

I heard back from them this week and thought I’d share what they had to say..

Hello Mike,

Hope the new year finds you and your staff well! We are still talking about the wonderful time we had at the event, in our most vivid imagination we could not have asked for a more AWSOME time! The attendees were so much fun! It was indeed an honor to be at your event with such a compassionate and generous group. Their interest in Adopt A Rescue Pet, and how we help homeless dogs was so touching! I wish I could thank each one personally and explain what their donations meant to our group!

In the history of our group we have never had a more successful event! The final GRAND TOTAL was $7500!!! It was an exciting task to decide how to spend the money. First things first we were able to stock our food pantry, what many people do not understand is that we must buy many different types of foods to accommodate the special needs of some of our dogs who have allergies or medical issues, so not having to worry about providing the right type of food was a big relief. We used some of the money to catch up on our vet bills and also did some repairs at our Rescue Ranch.

Thank you,

Marleen Szalay

Director of Special Events and Fundraising

Adopt A Rescue Pet, Las Vegas, NV



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Is it time to go wall to wall carpet shopping?


Those shopping for carpet should read the Carpet Guru Website before visiting any showroom. You will save time, frustration, and money.

The Carpetguru has over 45 years experience in the carpet business, and is well known in the industry.

This information is to be used as a carpet buyer’s guide only, and not to be reproduced for profit.

Voted Good Times Best Carpet Cleaning Service 5 Years in a Row

Voted Good Times Best Carpet Cleaning Service 5 Years in a Row




When it comes time to clean your new wall to wall carpet (or your old) you can rest assured that the Connoisseur team is more than prepared to handle any of your cleaning challenges. No other cleaning company in town offers as many methods and solutions to your cleaning needs.



Reputable flooring stores in the Santa Cruz area that we work with hand and hand and recommend :

San Lorenzo Floors in Scotts Valley

Floors Etc in Soquel

Mission Floors on the Westside

Rainbow Carpet off the hwy 1 frontage road

Warehouse Direct by Costco


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How Granite Countertops are made.

I found this video informative and interesting as I’m sure anyone who owns a granite counter will as well..




 Santa Cruz home owners who need their Granite counters, floors or showerstalls professionally cleaned or sealed, please give us a call.

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and for those that really need a Canister vacuum..

I’m not a fan of Miele or Hoover canisters what so ever. Tiny and very expensive bags, poor suction  and a lack of agitation at the beater bar.

Not too mention way over priced..


In my opinion you’re much better off with a Royal or Kirby for your wall to wall and area rugs  and a Sanitiare canister for your hard floor and furniture cleaning.

Very light weight, you can wear it over your shoulder for large hard floor chores and it’s only $199 or less online.

9 bags for $7.55 on Amazon…



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Our recommendations for a good vacuum cleaner…Simplified.

As you can imagine we get asked very often on what vacuum cleaner we recommend for our Santa Cruz home owners.

We can talk for hours about all the attributes of all the available options but let our years and years of vacuuming  homes all day long make it real simple for you..


Our first question to help find the best vacuum for their particular situation is a simple, “What do you want to clean with it?”

If the answer is “Just carpeted floors”, we highly recommend the super sturdy, lifetime investment all metal uprights like a Kirby or Royal.

You wont beat their deep down cleaning  due to their direct air design. (see below)

The Royal  is a simple to own and operate as a upright can be. No bells or whistles just turn and and get to work. great for offices where employees will abuse it. The Royal  can be ordered HERE or many  other online stores for around $300



The Kirby can be bought direct for  $2100 or bought slightly used on Craig’s List for roughly $300 to $500 if you shop around. The Kirby does come with a system to attach tools but it’s cumbersome and time consuming. Due to it’s built in transmission, although heaver than the Royal it’s easier to push and pull. Scalp messager and house painting sprayer sold separately. With almost ten separate pile height adjustments the classic Kirby is your best choice for deep shag piles.





For both of theses models we suggest buying the least filtered and cheapest bags available. Again buy online in bulk and you should be able to find the bags for around $1 each. Replace the bags when they are about 1/3rd filled. Even more often if you have a large dog that sheds a lot to avoid that awful smell of decomposing hair.

Keep spare belts on hand and change them out at least 3 times a year if you vacuum your home once a week.


Next up are our choices in bypass vacuums (the ones with on board attached tools)

For those that want to vacuum their autos, upholstery, hard surface flooring window coverings etc..

We love the Shark Navigator. Cheap, no bags, no belts and it you’re easy on it, it should last for at least three years. You can try them out and buy in Santa Cruz @ Bed Bath and Beyond, Best Buy. Amazon will have all have the latest designs as well. They change colors and names so often that it’s hard to recommend one particular model but all the full size uprights work real well and due to the clear cup they make vacuuming fun again! Prices range from $130 to $300 and all models have lots of on board tools for upholstery, draperies and other above ground cleaning.







For a paper bag style “bypass” choice we like Windsor/Sebo uprights.

Both of these are made by the same company, the Windsor is the heavy duty commercial option while the SEBO is marketed to home owners. Both are extremely well built (think German like BMW and Leica cameras) While not cheap they can be repaired unlike the Dyson and Shark which are basically disposable. Bags will cost a bit more due to a fancy plastic mounting system but the cogged belts should last for years and years. These are the very best choice for extreme allergy sufferers who have to do their own vacuuming. On board tools on both and the  Windsor Versamatic has  the ability to shut off the brush roll in order to vacuum hard floors

Sebos can be bought locally at Judy’s on Ocean and Soquel.

The Windsor can be bought online here




Sebo 01




For best results follow these simple tips. Vacuum slow and methodically, go over heavy traffic areas in two or three directions going as slow as possible on the back pull. Do not vacuum up object larger than a pop corn kernal and never run any carpet vacuum over wet spots or attempt to extract water. yes, we’ve seen it.





Direct Air Upright Vacuums:

These vacuums have large fans that are located on the vacuum nozzle which draw air and dirt up through the fan and then blow the air and dirt into a cloth bag which usually contains a paper bag. Examples of these machines would be Kirby, Royal Metal  vacuums.

  • ADVANTAGES: Excellent carpet and bare floor cleaning resulting from higher air flow (CFM). The design is simple and durable. Since the fans tend to be larger and located closer to the nozzle, these machines can create higher air flow from motors drawing fewer amps, which means they consume less electricity, in some cases one half to one third less.
  • DISADVANTAGES: Tools, when available, are not as effective or convenient. Filtration is not as effective as bypass designs. Consequently, these vacuums are not recommended for users with severe asthma. Since all debris passes through the fan, hard objects vacuumed up may damage or break the fan resulting in a $30 to $50 repair.


Bypass Upright Vacuums: (Dyson, Shark and all other “dirt cup” models..

These vacuums come in bagged or bagless designs where vacuum is created in the bag or dust cup chamber which creates suction to move the dirt from the nozzle or hose to the bag or dust cup.

  • ADVANTAGES: More convenient and effective hose and tool options for above the floor cleaning. Better filtration. Since dirt and debris do not pass directly through the motor, there are less concerns about picking up large, hard objects like coins or small rocks.
  • DISADVANTAGES: Less effective carpet and bare floor cleaning resulting from lower air flow (CFM). Heavier handle weight resulting from bag or dust cup chamber weight. Higher electricity consumption.


And remember, the best vacuum in the world is the one you actually enjoy using.

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